'Affordable and Dependable'
Craig Petrou, a Webmaster at PSECU the financial Link, discusses his organization's selection and deployment of Verity Ultraseek on the public website for Pennsylvania's largest credit union.
What business challenges prompted you to evaluate Verity Ultraseek?
We were looking for an affordable and dependable search solution, from an established company that could be incorporated fairly easy into our high-traffic public website (www.psecu.com). Prior to incorporating Verity Ultraseek, visitors would navigate our website using menus, hyperlinks and site maps. Visitors can now search for specific keywords, thus, finding specific information they want and need in a fraction of the time.
Tell us about your Ultraseek implementation experience. How fast did you roll it out?
Implementation of Verity Ultraseek's XML interface was fairly easy to install, set up, integrate and maintain. Although search capabilities were a year end objective, it took less than a week for a Webmaster to incorporate and a Network Support Engineer to install on our development, staging and production servers.
How is Ultraseek used at PSECU?
We are a $2.2 billion credit union serving 300,000 members throughout the world. We use Verity Ultraseek and the Ultraseek Content Classification Engine on our site to help visitors find the information they need about us and the products and services we offer. Our website gets a lot of traffic. We receive one million hits on our site each month. We also integrated Ultraseek into our current Macromedia Flash-based navigational menu and our RightNow customer relationship management system.
What Ultraseek feature could you not do without? Why?
Even though Ultraseek produces great search results out of the box, we like the ability to display specific QuickLink results based upon specific keywords. For example, earlier this year we ran a "beat zero" keyword advertising campaign. By searching for the QuickLink keyword "beat zero", you received a link to a page explaining why it costs more to take an auto manufacturer's 0% APR loan, rather than our 4.99% APR loan with the manufacturer's cash-back rebate. This brought current members, as well as potential members, to our site where we were able to advertised and explain even additional products and services we offer.
What has fast, relevant, easy-to-maintain search meant to PSECU?
At PSECU, we have a self-help philosophy. So, whether you need the most current mortgage rate or advice about setting up payroll direct deposits, we want to help our customers help themselves. Verity Ultraseek enables our visitors and members to find the information they need, when they need it.
Do you have a story to share about how your organization is using Ultraseek? Tell us now and win a prize!
Posted September 19, 2005 12:49 PM by editor
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