'Better Search Results'
Rick Sleppy, Webmaster for Engenio Information Technologies, discusses his company's selection and deployment of Verity Ultraseek on www.engenio.com.
What business challenges prompted you to evaluate Verity Ultraseek?
At the recommendation of our Web design firm, we implemented a low-end search solution when we initially launched our website about a year ago. Our intent was to upgrade to a more robust solution in the coming year. But, when we went live with our new website it became painfully obvious that users were not finding our search solution adequate. We saw a large number of visitors exit our site from search queries because the search results were so poor. The adage "you get what you pay for" sure rang true in this case.
Our parent company, LSI Logic, was very high on Ultraseek, having used the solution for several years. We naturally put Ultraseek at the top of our list when we looked for a new, robust solution to replace our corner-cutting alternative. If we had to do it all over again, we would have implemented Ultraseek from the beginning to spare ourselves from losing repeat traffic to our website.
Tell us about your Ultraseek implementation experience. How fast did you roll it out?
Rolling our Ultraseek was fairly simple. Our Web administrator, who had no experience installing a search solution previously, had no trouble figuring out how to implement Ultraseek. With minimal resources dedicated to the implementation, Engenio rolled out the new search engine in about a month. However, if it wasn't for the very complex Web design built into the search results page, we would have been able to launch Ultraseek in a week or so as the setup required very little time at all.
How is Ultraseek used at Engenio Information Technologies?
We use Ultraseek on our public website, www.engenio.com. Our site averages approximately 100 search queries a day. We have nearly 1,000 Web pages and/or documents indexed and Ultraseek handles our website effortlessly.
What Ultraseek feature could you not do without? Why?
There isn't one feature that stands out as being more important than others. I have a hard time seeing Ultraseek as a feature set, but rather as a turn-key solution, a tightly integrated, complete search solution. So in a few words, I think all the features are must-haves. We have yet to find any key feature missing, which is not something you can say about many solutions.
What has fast, relevant, easy to maintain search meant for www.engenio.com?
Since we implemented Ultraseek about four months ago, we have seen a significant, incremental improvement in the reduction of users that exit our site immediately after doing a search query. This was a problem prior to implementing Ultraseek. We firmly believe that Ultraseek is the reason behind this improvement because users are finding what they are looking for during their search queries.
Previously, users were so frustrated with the inadequate search results they were getting from our low-end search solution that they just bailed from our website. Now, they are finding what they are looking for.
Additionally, we have noticed an increase in the pages viewed per visitor since we implemented Ultraseek. Again, we attribute this to Ultraseek providing better search results and users sticking around longer on our website because they find what they are looking for.
Posted October 21, 2005 01:32 PM by editor
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