Archive: January 2006More Quality Quick LinksExclusive to Ultraseek, Quick Links give you editorial control over search results, allowing keywords to be manually associated with specific URLs that are returned above normal search results. Read on to learn how Ultraseek users are implementing Quick Links in their organizations.
We have information regarding copper corrosion, but most of our visitors are looking for specific techniques or tips for preventing corrosion rather than an explanation of why or how it occurs. By using Quick Links, we are able to steer the majority of inquirers to the solutions they're seeking in the most efficient manner possible. PSECU Even though Ultraseek produces great search results out of the box, we like the ability to display specific Quick Link results based upon specific keywords. For example, earlier this year we ran a 'beat zero' keyword advertising campaign. By searching for the Quick Link keyword 'beat zero', you received a link to a page explaining why it costs more to take an auto manufacturer's 0% APR loan, rather than our 4.99% APR loan with the manufacturer's cash-back rebate. This brought current members, as well as potential members, to our site where we were able to advertised and explain even additional products and services we offer.
Posted January 18, 2006 by editor
Quick Links in ActionExclusive to Ultraseek, Quick Links give you editorial control over search results, allowing keywords to be manually associated with specific URLs that are returned above normal search results. See Quick Links in Action on the following sites.
Quick Links are a great way to direct users to our affiliated sites. For example, if you search for "oyez" at www.northwestern.edu, you receive a link to a site that contains multimedia content from the United States Supreme Court. We use Ultraseek's reporting tools to identify top queries with no clickthrough for more Quick Link ideas. Adam Finlayson, Web developer Stanford Linear Accelerator Center First, I create a URL such as http://www-search.slac.stanford.edu:8765/cs.html?url=http://www2.slac.stanford.edu/cafe/&qt=clickthrough&col=quicklink&n=0. This URL serves as a Quick Link, linking directly to our employee cateteria menu. Specific keywords such as 'cafe' are associated with it. The URL also causes the link to show up in my Top Requested Documents report so I can see if the user is accessing the page via the Quick Link or the search result. On this report, I can easily compare the keywords in the Quick Link and in the search query to augment the Quick Link keyword list as needed. Due to a very convoluted set of authentication schemes and a variety of Web servers, we do not yet have our public and intranet search collections integrated. As a result, our internal users tend to use our public search page. I've set up Quick Links to the main intranet Web sites and the Quick Links to appear on our public search results. I can control what is displayed in the Quick Link description to ensure it does not contain any sensitive information. Some users may be prompted for a login when then use the link. I've reformatted the Quick Link so it looks fairly distinctive on the search results page. Ruth McDunn, Web Information Manager
Posted January 13, 2006 by editor
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