Quick Links in Action

Exclusive to Ultraseek, Quick Links give you editorial control over search results, allowing keywords to be manually associated with specific URLs that are returned above normal search results. See Quick Links in Action on the following sites.

Northwestern University
www.northwestern.edu

Quick Links are a great way to direct users to our affiliated sites. For example, if you search for "oyez" at www.northwestern.edu, you receive a link to a site that contains multimedia content from the United States Supreme Court. We use Ultraseek's reporting tools to identify top queries with no clickthrough for more Quick Link ideas.

Adam Finlayson, Web developer

Stanford Linear Accelerator Center
www.slac.stanford.edu

First, I create a URL such as http://www-search.slac.stanford.edu:8765/cs.html?url=http://www2.slac.stanford.edu/cafe/&qt=clickthrough&col=quicklink&n=0. This URL serves as a Quick Link, linking directly to our employee cateteria menu. Specific keywords such as 'cafe' are associated with it. The URL also causes the link to show up in my Top Requested Documents report so I can see if the user is accessing the page via the Quick Link or the search result. On this report, I can easily compare the keywords in the Quick Link and in the search query to augment the Quick Link keyword list as needed.

Due to a very convoluted set of authentication schemes and a variety of Web servers, we do not yet have our public and intranet search collections integrated. As a result, our internal users tend to use our public search page. I've set up Quick Links to the main intranet Web sites and the Quick Links to appear on our public search results. I can control what is displayed in the Quick Link description to ensure it does not contain any sensitive information. Some users may be prompted for a login when then use the link.

I've reformatted the Quick Link so it looks fairly distinctive on the search results page.
Use the search box at http://www.slac.stanford.edu/ and try 'cafe' or 'security' to see these effects.

Ruth McDunn, Web Information Manager

Posted January 13, 2006 07:59 AM by editor
Category: User Stories

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