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January 18, 2006

More Quality Quick Links

Exclusive to Ultraseek, Quick Links give you editorial control over search results, allowing keywords to be manually associated with specific URLs that are returned above normal search results. Read on to learn how Ultraseek users are implementing Quick Links in their organizations.


Copper Development Association
www.copper.org

We have information regarding copper corrosion, but most of our visitors are looking for specific techniques or tips for preventing corrosion rather than an explanation of why or how it occurs. By using Quick Links, we are able to steer the majority of inquirers to the solutions they're seeking in the most efficient manner possible.
Maki Isayama, Manager of Information Technology

PSECU
www.psecu.com

Even though Ultraseek produces great search results out of the box, we like the ability to display specific Quick Link results based upon specific keywords. For example, earlier this year we ran a 'beat zero' keyword advertising campaign. By searching for the Quick Link keyword 'beat zero', you received a link to a page explaining why it costs more to take an auto manufacturer's 0% APR loan, rather than our 4.99% APR loan with the manufacturer's cash-back rebate. This brought current members, as well as potential members, to our site where we were able to advertised and explain even additional products and services we offer.
Craig Petrou, Webmaster

Posted by editor at 09:19 AM

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